Learn Google Analytics from the experts. Our Google Analytics training covers everything from account setup to advanced cookies customizations and advanced segmentation.
We use web conferencing to deliver our training. We also offer corporate trainings. Please contact us for more information.
We conduct two types of trainings:
Data Analyst Training
We train analysts and executives on how to use the Google Analytics tool, how to create different segmentations and reports, and how to read the reports and analyze the data.
Topics covered in our trainings:
- Introduction to Google Analytics
- Creating reports
- Accounts and Profiles
- Campaign Tracking & AdWords Integration
- Goals and Funnels
- E-commerce Tracking
- Custom Visitor Segmentation
- Event Tracking
- Tracking Offline Campaigns
Technical Training
This training is a specialized course for technical people who are involved in configuring the tool, inserting the code and tagging the marketing campaigns.
Topics covered in our trainings:
- Introduction to Google Analytics
- Installing the Google Analytics Tracking Code
- Creating reports
- Accounts and Profiles
- Campaign Tracking & AdWords Integration
- Goals and Funnels
- Regular Expressions
- Filters
- The Google Analytics Cookies
- E-commerce Tracking
- Tracking Domains and Subdomains
- Custom Visitor Segmentation
- Event Tracking
- Virtual Pageviews